Premier Performance got its start back in 1999 when our founder, Rus Michaelson, got excited about adding power to his Ford Power Stroke using a propane injection kit from Bully Dog. That passion for performance quickly grew into a business that has expanded into over 300 product lines, five warehouses, and over 100 employees ready to meet your distribution needs. We are known across the industry for the relationships we value with both our dealers and our vendors. Our distinct level of service was recognized and rewarded when we were recently named the 2012 SEMA Warehouse Distributor of the Year.
WHY PREMIER
When you make the decision to become a Premier Performance dealer, you will find a partner who shares your passion for performance. Premier will be your silent partner that will help you achieve your business goals.
Our trademark is “We Speak Diesel” but we speak a whole lot more than that and we pride ourselves in knowing the products we distribute. To assist in this product knowledge we have a fleet of over 24 vehicles ranging from diesel trucks to jeeps and modern muscle cars that we utilize to install, use and compare the products that we offer.
- Over 300 product lines
- Expert tech support
- Same day shipping
- Free drop ship program
- 5 Warehouse Locations
- Fast dependable deliveries, we ship to 90% of the US in 2 days or less
- Monthly promotions
- Excellent customer service
- Dealer reward programs

- Diesel Parts Sales
- Light Duty Truck